From Energy Buyer to Energy Seller: The €8bn Opportunity for European Industry To Turn Flexibility into Income

17 Nov 2026

The smartest industrial energy users have stopped asking how do we buy power cheaper, and started powering their own sites, selling surplus to the grid, and striking peer-to-peer deals with other producers. In this session we look behind the scenes at how companies are making the shift from energy as a cost to manage to a source of revenue, resilience and competitive edge.

  • The opportunity: Europe's industry is sitting on 75 GW of untapped flexibility; an €8bn revenue pool for those who learn to sell it.
  • Where to start: generate first, sell second. Once you cover your own load, stored surplus becomes a product you can dispatch; but what does that journey look like to begin generating?
  • Routes to market: grid export vs corporate PPAs vs peer-to-peer deals; which model fits which kind of industrial user, and who's proven it works?
  • What has to change: the regulatory and licensing barriers to selling power, including why you can trade electricity but rarely gas, and rarely across borders.
Speakers
James Watson
James Watson, Director General - European Metals
Houman Fakheri Tehrani
Houman Fakheri Tehrani, Global Energy Procurement Associate Director - Teva Active Pharmaceutical Industries
Ingo Müller
Ingo Müller, Vice President Energy - Elli - A Brand of the Volkswagen Group
Paolo Bertoldi
Paolo Bertoldi, Senior Expert and Project Leader - European Commission