How an Energy-Intensive Chemicals Producer Turned an Existing Asset into System-Critical Energy Infrastructure - And a New Revenue Source

17 Nov 2026

Nobian runs one of Europe's most power-hungry processes - yet they have turned that exposure into an advantage, from flexible operation to owning the underground storage the hydrogen economy depends on. This session unpacks the mindset shift any large energy user can copy: stop treating energy as a fixed cost and start running it as a flexible, revenue-generating asset.

  • An energy-intensive process is also a demand-flexibility asset. Hear how Nobian runs electrolysis against renewable availability and grid signals; a "virtual battery" almost any large consumer can build, no caverns required.
  • From cost centre to revenue line: the same assets that once only appeared on the expense side can now earn money through flexibility, balancing services and storage
  • The winners in the transition won't just consume energy more cleanly - they'll participate in the energy system as active players.
    • Speakers
    Afkenel Schipstra
    Afkenel Schipstra, Senior Manager Hydrogen & Energy Storage - Nobian